I called attention in my last post to the strange serif on the first ‘U’ of the new ‘UVU’ logo.  My annoyance was that it ruined the reflection of the two ‘U’s’ through the V.  Apparently that first serif is meant to invoke patriotism for all Utah citizens - that small notch creates the shape of our State!

Hidden Meaning of Current UVU Logo:

If that isn’t amazing enough, the second U creates the shape of Colorado, where UVU hopes to relocate one day.

After my post, to my astonishment, the president of UVU (Lester Tessy Higgenbothom) got in contact with me.

He said to me, “Dallin, help me restore the reflexive property to the UVU logo.”

I told him, “Tess, not only does the logo need reflection, it needs spirit.  It needs fury.  It needs the face of true-blue loyalty.  It may even need a new name.”

The New UVU Logo: